Type it, done.
Create any automation by describing it in plain language. No flowcharts, no drag-and-drop wiring, no developer required.
Connect HubSpot and Reply — AI-native workflow automation
Build multi-step AI automations that flow through HubSpot and Reply — and chain in 1000+ other apps when the workflow needs them. One instruction, many steps, every API call run by AI. No code, no flowcharts, self-healing.
HubSpot and Reply are two anchors of a much bigger automation. Definable Workflow chains your CRM, your marketing stack, and as many other tools as the job needs into a single multi-step flow — built, executed, and verified by AI. Describe the outcome; Workflow plans the steps, runs every API call, branches on conditions, fans out in parallel where useful, retries on failure, and self-heals when an upstream API shifts shape.
What you can automate between HubSpot and Reply
6 ways to automate HubSpot + Reply
- When a contact completes a Reply nurture sequence, create a sales-ready lead in HubSpot
- When a Reply email campaign is clicked 3+ times, update the contact's score in HubSpot
- When a contact is added to a Reply segment, sync the segment tag to their record in HubSpot
- When a Reply lead reaches MQL status, create a new deal in HubSpot and assign it to a rep
- When a HubSpot contact is marked as lost, remove them from active Reply sequences automatically
- Weekly: sync all Reply engagement scores to the corresponding contact records in HubSpot
Most automation tools run code. Workflow runs on AI.
AI builds it AND runs it.
Other platforms use AI to generate brittle code that runs offline. Workflow's entire execution layer is AI — it interprets, decides, and acts step by step.
Self-healing by design.
Every step is monitored by a verification layer. If something fails — a rate limit, an unexpected response, a skipped condition — Workflow detects it, corrects it, and reruns automatically.
Cross-tool orchestration.
Multi-step, event-driven, condition-based flows across HubSpot, Reply, and 1000+ other tools — all from one instruction.
How Definable Workflow automation works — step by step
- 1
Describe your workflow
Type what you want to happen between HubSpot and Reply. No setup wizard.
- 2
Workflow builds it automatically
Definable maps your instruction to the right actions across both tools. You see the plan before it runs.
- 3
AI executes every step
Workflow runs end-to-end. It calls HubSpot, processes the data, applies your conditions, and fires the Reply action.
- 4
The verification layer monitors everything
Every step is verified. If something fails, Workflow catches it, adjusts, and retries — without you lifting a finger.
Example workflow
Trigger
When a contact reaches a key stage in Reply
Condition
If the contact meets your lead qualification criteria
Action
Create or update a record in HubSpot with all activity data synced
Verified
Workflow verified all steps completed successfully.
Frequently asked questions
What can I automate between HubSpot and Reply?
Anything you can describe. Workflow connects HubSpot (your CRM) and Reply (your marketing stack) through a single instruction. Examples: when a contact completes a Reply nurture sequence, create a sales-ready lead in HubSpot; when a Reply email campaign is clicked 3+ times, update the contact's score in HubSpot. There's no limit to step count or branching depth.
Do I need to write code to connect HubSpot and Reply?
No. You describe the outcome in plain language and Workflow assembles the steps, authenticates both tools, runs the flow end-to-end, and self-corrects if anything fails.
What happens if HubSpot or Reply returns an unexpected response?
Workflow has a verification layer on every step. If a response is malformed, an API rate-limit hits, or a condition is unmet, Workflow detects it, adjusts, and reruns the step automatically — without breaking the flow.
How is this different from drag-and-drop automation tools?
Most automation tools generate static workflows that run brittle code. Workflow is AI-native: the execution layer interprets each step at runtime, so it adapts when HubSpot ships an API change or Reply returns a new field shape. You don't maintain it.
How long does it take to set up?
Minutes. Authenticate HubSpot and Reply, type what you want to happen, review the plan Workflow generates, and start running.
Your workflows. Built by AI. Run by AI. Fixed by AI.
Stop maintaining automations. Start describing outcomes. Workflow handles everything between HubSpot, Reply, and your entire stack.