Google Analytics

69 tools available

Google Analytics tracks and reports website traffic, user behavior, and conversion data, enabling marketers to optimize online performance and customer journeys

analytics

Connect Google Analytics Visit Google Analytics ↗

Connect Google Analytics to Definable to answer ad-hoc analytics questions, detect anomalies, auto-generate weekly summaries. Personas call Google Analytics's 69 tools directly from chat or scheduled flows. Plug into a data-analysis persona to ask questions in plain English — the agent runs the queries.

Common workflows with Google Analytics

Weekly anomaly digest

Query metrics from this tool
Compare against rolling baseline
Surface anomalies with reasoning

Funnel deep-dive

Pull funnel events for a date range
Compute drop-offs at each step
Generate a written analysis

Cohort answers on demand

User asks a question in chat
Agent translates it to a query
Returns numbers + a chart-ready summary

Google Analytics actions 69

Every Google Analytics action below is a callable tool any Definable persona can invoke.

Archive Custom Dimension

Tool to archive a CustomDimension on a property. Use when you need to remove a custom dimension from active use without permanently deleting it. Archived dimensions cannot be used in new reports.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property. Use when you need to fetch multiple pivot table reports with multi-dimensional analysis in a single request.

Batch Run Reports

Tool to return multiple analytics data reports in a batch. Use when you need to fetch multiple reports for one GA4 property in a single request.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request. Use when you need to validate compatibility of chosen dimensions or metrics before running a report.

Create Audience Export

Tool to create an audience export for Google Analytics. Use when you need to export a snapshot of users in an audience at a specific point in time. This initiates a long-running asynchronous request that returns an operation resource name immediately. The export begins in CREATING state with rowCount=0; the operation must complete before export data is accessible for querying.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request. Use when you need to create a snapshot of users currently in an audience. The method returns quickly with an Operation resource while processing occurs in the background.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property. Use when you need to add a new custom dimension to track specific user properties, event parameters, or eCommerce item parameters.

Create Custom Metric

Tool to create a custom metric in Google Analytics. Use when you need to define a new custom metric for tracking specific event parameters.

Create Expanded Data Set

Tool to create an expanded data set for a property. Use when you need to combine specific dimensions and metrics into a custom dataset after property creation.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data. Use when you need to automate audience list creation and reduce quota token consumption.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports. Use when you need to generate large or complex reports that process asynchronously.

Create Rollup Property

Tool to create a roll-up property. Use when consolidating multiple GA4 properties into one aggregated view.

Get Account

Tool to retrieve a single Account by its resource name. Use when you need detailed account info after confirming the account resource name (e.g., accounts/100).

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property. Use when you need to check attribution models, lookback windows, and conversion export settings.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property. Use when you need detailed audience information including membership criteria and filter clauses.

Get Audience Export

Tool to get configuration metadata about a specific audience export. Use when you need to understand an audience export after it has been created or check its status.

Get Audience List

Tool to get configuration metadata about a specific audience list. Use after confirming the audience list resource name.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name. Use when you need detailed information about a specific custom dimension including its display name, scope, and parameter name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property. Use when you need to check event-level and user-level data retention durations and reset settings.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account. Use when you need to check which data sharing settings are enabled for an account, including sharing with Google support, sales teams, products, and benchmarking.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property. Use when you need to check whether Google Signals is enabled and the consent status for a property.

Get Key Event

Tool to retrieve a Key Event. Use after confirming the key event resource name. Read-only; create, update, or delete operations require the Google Analytics UI.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property. Use to discover available fields before building a report — always derive dimension/metric apiNames from this output rather than hardcoding from GA4 UI labels, which differ. Available fields vary per property; skip validation and downstream report tools like GOOGLE_ANALYTICS_RUN_REPORT return 400 INVALID_ARGUMENT on incompatible or invalid field combinations. Response can contain hundreds of fields; filter to relevant subset before passing to downstream logic.

Get Property

Tool to retrieve a single GA4 Property by its resource name. Use when you need detailed property configuration including display name, time zone, currency, and other settings.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property. Use when you need to check current quota usage. Snapshot data can lag real consumption by several minutes; treat reported values as approximate and avoid scheduling high-volume jobs at full apparent capacity.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list. Use when you need to understand a recurring audience list's state after it has been created or to get the resource name of the most recent audience list instance.

Get Report Task

Tool to get report metadata about a specific report task. Use after creating a report task to check its processing state or inspect its report definition.

List Accounts (Deprecated)

DEPRECATED: Use ListAccountsV1Beta instead. Tool to list all Accounts accessible by the caller. Use when you need to enumerate all Google Analytics accounts your credentials can access. Empty or partial results may indicate a permissions issue rather than no resources existing. Returned resource names follow the format accounts/{account_id}; use these in subsequent calls.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller. Use when you need a high-level overview of accounts and their properties without fetching full account details.

List Accounts (v1beta)

Tool to list all Google Analytics accounts accessible by the caller using v1beta API. Use when you need to enumerate accounts. Note that these accounts might not have GA properties yet. Soft-deleted accounts are excluded by default.

List AdSense Links

Tool to list all AdSenseLinks on a property. Use when you need to fetch all AdSense links for a given Google Analytics property.

List Audience Exports

Tool to list all audience exports for a property. Use when you need to find and reuse existing audience exports rather than creating new ones.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists. Use when you need to retrieve a property's configured audience lists after confirming the property ID.

List Audiences

Tool to list Audiences on a property. Use when you need to retrieve audience configurations for a Google Analytics property. Audiences created before 2020 may not be supported.

List BigQuery Links

Tool to list BigQuery Links on a property. Use when you need to retrieve BigQuery link resources associated with a Google Analytics property. Results support pagination for large datasets.

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property. Use when you need to retrieve channel groups that categorize traffic sources in Analytics reports.

List Conversion Events

Tool to list conversion events on a property. Use when you need to retrieve conversion events configured for a given property.

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property. Use when you need to retrieve all custom metrics configured for a given property.

List DataStreams

Tool to list DataStreams on a property. Use when you need to retrieve data stream configurations for a Google Analytics property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property. Use when you need to retrieve DisplayVideo360AdvertiserLink resources associated with a Google Analytics property. Results support pagination for large datasets.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property. Use when you need to retrieve Display & Video 360 advertiser link proposals associated with a Google Analytics property. Results support pagination for large datasets.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream. Use when you need to retrieve event create rules for a specific GA4 property data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property. Use when you need to retrieve expanded data set configurations for a Google Analytics 360 property.

List Firebase Links

Tool to list FirebaseLinks on a property. Use when you need to retrieve Firebase connections associated with a Google Analytics property. Each property can have at most one FirebaseLink.

List Google Ads Links

Tool to list GoogleAdsLinks on a property. Use when you need to retrieve Google Ads account links configured for a Google Analytics property. Supports pagination for large result sets.

List Key Events

Tool to list Key Events. Use when you need to retrieve all key event definitions for a given property. Key events are read-only via API; creation, updates, and deletion require the Google Analytics UI. An empty results list means no key events are configured, not a failure. Do not infer key-event status from report data (e.g., eventCount); use this tool to confirm.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream. Use when you need to retrieve measurement protocol secrets for server-side event tracking.

List Properties (Deprecated)

DEPRECATED: Use ListPropertiesV1Beta instead. Tool to list GA4 properties under a specific account. Use after obtaining an account ID; supports pagination and including soft-deleted properties. Results may include legacy Universal Analytics properties; verify property type before use.

List Property

Tool to list GA4 properties based on filter criteria. Use when you need to find properties under a specific parent account or with specific firebase projects. Supports pagination and including soft-deleted properties.

List Recurring Audience Lists

Tool to list all recurring audience lists for a GA4 property. Use when you need to find and reuse existing recurring audience lists.

List Reporting Data Annotations

Tool to list all Reporting Data Annotations for a specific property. Use when you need to retrieve annotations that document important events or periods in GA4 reporting data.

List Report Tasks

Tool to list all report tasks for a Google Analytics property. Use when you need to retrieve report task definitions and their execution status.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property. Use when you need to retrieve all Search Ads 360 links for a given Google Analytics property. Supports pagination for large result sets.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream. Use when you need to retrieve conversion value schemas for iOS app tracking. Maximum one schema per property is supported.

List Subproperty Event Filters

Tool to list all subproperty event filters on a property. Use when you need to retrieve event filters that route events to subproperties.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations. Use when you need to fetch subproperty sync configs for a GA4 property.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account. Use when you need to initiate the account creation flow that requires user acceptance of Terms of Service.

Query Audience Export

Tool to query a completed audience export. Use when you need to fetch user rows with pagination.

Query Audience List

Tool to query an audience list. Use when you need to retrieve user rows from a GA4 audience list with pagination.

Query Report Task

Tool to retrieve a report task's content. Use this after creating a report task with CreateReportTask and confirming it is in ACTIVE state. This method returns an error if the report task's state is not ACTIVE.

Run Funnel Report

Tool to run a GA4 funnel report. Use when you need a customized funnel analysis report for a given property. Funnel step sequence is determined by step attributes in the response, not row order.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data. Use when you need a pivot table view with advanced segmentation and multi-dimensional analysis of GA4 data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data. Use when you need realtime data (last 30-60 minutes) with dimensions and metrics for a GA4 property.

Run Report

Tool to run a customized GA4 data report. Use when you need event data after specifying dimensions, metrics, and date ranges. IMPORTANT - DIMENSION/METRIC COMPATIBILITY: The Google Analytics Data API has strict compatibility rules between dimensions and metrics. Not all combinations are valid. If you receive a 400 error with a message about incompatible dimensions/metrics, use the GOOGLE_ANALYTICS_CHECK_COMPATIBILITY action first to validate your dimension/metric combinations before running reports. Common incompatibilities include: - Demographic dimensions (userAgeBracket, userGender) with session-scoped dimensions/filters (sessionCampaignName, sessionSource) - Certain user-scoped dimensions with event-scoped metrics For complex queries, consider starting with simpler dimension/metric combinations or use CHECK_COMPATIBILITY to pre-validate your request.

Send Events

Tool to send event data to Google Analytics 4 using the Measurement Protocol. Use when you need to track server-side events that supplement client-side gtag.js or Firebase tracking. The Measurement Protocol allows sending event data directly to GA4 from servers, applications, or other devices. Events are processed asynchronously and typically appear in reports within 24-48 hours. For validation, use the validation server endpoint first (mp/collect/validate).

Update Property

Tool to update an existing GA4 Property. Use when you need to modify property settings such as display name, time zone, currency code, or industry category.

Validate Events

Tool to validate Measurement Protocol events before sending them to production. Use when you need to verify event structure and parameters are correct before sending real data.

Frequently asked questions

What can I automate with Google Analytics on Definable?

Anything Google Analytics exposes through its API. Common analytics workflows on Definable include answer ad-hoc analytics questions, detect anomalies, auto-generate weekly summaries. Personas can call any of the 69 Google Analytics tools directly, then chain the result into another integration without you writing code.

How does Google Analytics authentication work?

Google Analytics uses OAUTH2 on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.

Is the Google Analytics integration included in my Definable plan?

Yes — every Definable plan, including Starter, includes access to all 69 Google Analytics tools. You only need a separate Google Analytics subscription if Google Analytics itself charges per seat or per API call.

Is using Google Analytics through Definable secure?

Every call from a persona to Google Analytics is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.

How do I get started with Google Analytics on Definable?

Sign up for Definable, open the integrations page, find Google Analytics, and connect via OAuth or API key. You can immediately attach Google Analytics to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.

What Google Analytics actions does Definable expose?

Definable exposes all 69 Google Analytics actions as callable tools — including `Archive Custom Dimension`, `Batch Run Pivot Reports`, `Batch Run Reports`, plus 66 more. Each tool gets a typed parameter schema so personas know exactly how to call it.

Ready to automate with Google Analytics?

Wire it up in minutes. No coding required.

Start for free Schedule a demo

← All integrations