Automate CRM workflows with AI.
Connect your CRM to 1000+ apps. Describe a workflow in plain language — lead enrichment, scoring, routing, follow-up — and Definable Workflow builds and runs it, with a self-healing layer that survives API changes.
The problem
CRM hygiene eats sales rep time. Manual lead enrichment, missing data, slow routing, and broken handoffs between marketing and sales cost deals every quarter. Traditional automation tools require custom code or visual flowcharts that break when APIs change.
How Definable solves it
Definable Workflow runs CRM automation in plain language. Describe what you want — "when a new HubSpot contact lands, enrich with Apollo, score with GPT-5.2, log to Salesforce, post a thread to Slack, add to a Mailchimp nurture sequence, and create a Linear ticket for the AE" — and Workflow builds the chain across every app.
The execution layer is AI. Workflow doesn't just pipe data between apps — it reads what each step returned, reasons about what to do next, branches on conditions, and adapts when fields shift. When an API rate-limits or a schema changes, the verification layer retries automatically.
No flowcharts, no glue code, no maintenance. Connect HubSpot, Salesforce, Pipedrive, Zoho, Close, or Copper via one-click OAuth and start automating in minutes.
How to automate crm workflows with ai
- 1
Connect your CRM
OAuth into HubSpot, Salesforce, Pipedrive, or any of 1000+ apps. Takes 30 seconds per app.
- 2
Describe the workflow in plain language
Type what you want to happen across your stack. Workflow will plan the steps.
- 3
Review the plan
Definable shows the exact steps, branches, and tool calls before any execution. Tweak the plan if needed.
- 4
Run and monitor
Workflow executes the chain, verifies every step, and self-heals when anything breaks. Audit logs are replayable.
Frequently asked questions
Which CRMs does Definable support?
HubSpot, Salesforce, Pipedrive, Zoho CRM, Close, Copper, and others — all via one-click OAuth. See the full integration catalog.
How is this different from Zapier?
Zapier runs static workflows in pre-written code. When an API changes, the workflow breaks. Definable Workflow is AI-native — it interprets each step at runtime, adapts to API changes, and self-heals.
Can AI score my leads?
Yes. Use any of 50+ models to score leads based on enriched data, conversation history, or custom criteria. Lead score updates flow back to your CRM automatically.