Sendlane

marketing automation 6 tools available

Sendlane is a cloud-based marketing automation platform that helps eCommerce businesses engage customers through personalized email and SMS campaigns.

Connect Sendlane Visit Sendlane

About this integration

Connect Sendlane to Definable to build sequences, sync segments, roll up daily campaign performance. Personas call Sendlane's 6 tools directly from chat or scheduled flows. Connect it to a marketing persona to plan campaigns, score leads, and send personalised follow-ups.

Connect Sendlane to Definable and it becomes a set of typed tools your agents plan with — triggered by events, run on schedules, or invoked mid-conversation. Every write is checked by the verifier before it lands.

Auth OAuth2 · 2 clicks

Tools 6 exposed

Plans All, incl. Free

Data Never trained on

Sendlane · in workflows

What teams actually run.

Three patterns teams run with Sendlane on day one. Each one is a plain-English prompt — no canvas, no glue code — and you can remix them into anything.

Lead-magnet sequence

│ Form submission triggers an event

│ Agent picks a sequence based on lead score

└ Schedules and sends the first touchpoint

Daily campaign roll-up

│ Pull yesterday's campaign metrics

│ Generate a one-paragraph summary

└ DM the team in Slack at 9am

Segment refresh

│ Query the CRM for new active users

│ Build/refresh the segment

└ Push the updated audience to your sender

6 tools available

The Sendlane toolbox.

Every Sendlane capability your agents can call, each with a typed schema the planner reads. The router picks the right tool per step; the verifier checks the result.

Get Campaigns

Tool to retrieve a list of email campaigns. Use when you need to fetch all campaigns with optional pagination.

Get Custom Fields

Retrieve a list of all custom fields in your Sendlane account. Custom fields allow you to store additional contact information beyond the standard fields. Use this tool to discover available custom fields, their IDs, names, tags, and types before creating or updating contacts with custom field data. Supports optional pagination via page and per_page parameters.

Get Lists

Tool to retrieve all mailing lists. Use when you need to fetch or display all available contact lists with optional pagination.

Delete List

Tool to delete a mailing list. Use when you need to remove an unwanted list after confirming its list_id.

Create List

Tool to create a new list. Use when you need to add a brand-new mailing list before sending campaigns.

Create Tag

Tool to create a new tag. Use when you need to segment subscribers using labels.

See it run

One prompt, start to finish.

A real prompt, the Sendlane tools it calls, and what comes back. This is the whole interface — describe the outcome, agents handle the rest.

❯

Run a real Sendlane task end-to-end — plan it, execute across the API, and hand back a verified result.

sendlane.get_campaigns Tool to retrieve a list of email campaigns. Use when you need to fetch all campaigns with

sendlane.get_custom_fields Retrieve a list of all custom fields in your Sendlane account. Custom fields allow you to

sendlane.get_lists Tool to retrieve all mailing lists. Use when you need to fetch or display all available co · verified

done

Done. Sendlane responded across 3 calls, the verifier signed off, and the result is logged with every payload.

FAQ · Sendlane

Questions, answered.

What teams ask before connecting Sendlane.

01 What can I automate with Sendlane on Definable?

Anything Sendlane exposes through its API. Common marketing automation workflows on Definable include build sequences, sync segments, roll up daily campaign performance. Personas can call any of the 6 Sendlane tools directly, then chain the result into another integration without you writing code.

02 How does Sendlane authentication work?

Sendlane uses API_KEY on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.

03 Is the Sendlane integration included in my Definable plan?

Yes — every Definable plan, including Starter, includes access to all 6 Sendlane tools. You only need a separate Sendlane subscription if Sendlane itself charges per seat or per API call.

04 Is using Sendlane through Definable secure?

Every call from a persona to Sendlane is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.

05 How do I get started with Sendlane on Definable?

Sign up for Definable, open the integrations page, find Sendlane, and connect via OAuth or API key. You can immediately attach Sendlane to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.

06 What Sendlane actions does Definable expose?

Definable exposes all 6 Sendlane actions as callable tools — including `Get Campaigns`, `Get Custom Fields`, `Get Lists`, plus 3 more. Each tool gets a typed parameter schema so personas know exactly how to call it.