Lead-magnet sequence
- Form submission triggers an event
- Agent picks a sequence based on lead score
- Schedules and sends the first touchpoint
33 tools available
Reply.io is an AI-powered sales engagement platform that automates and optimizes sales outreach across multiple channels, integrating with various business tools to enhance lead conversion rates and overall sales productivity.
Connect Reply.io to Definable to build sequences, sync segments, roll up daily campaign performance. Personas call Reply.io's 33 tools directly from chat or scheduled flows. Connect it to a marketing persona to plan campaigns, score leads, and send personalised follow-ups.
Every Reply.io action below is a callable tool any Definable persona can invoke.
Tool to add an existing or new contact to a sequence. Use when you need to enroll contacts in email sequences. Provide either contactId for existing contacts or contact details to create and add a new contact.
Tool to archive a sequence. Use when you need to archive an existing sequence without permanently deleting it.
Tool to clear statuses from contacts. Use when you need to remove specific or all clearable statuses from contacts.
Tool to initiate OAuth connection for an Exchange email account. Use when you need to connect an Exchange account to Reply.io via OAuth flow. Returns the Microsoft OAuth consent page URL where the user should be redirected.
Tool to initiate Gmail account connection via OAuth. Returns the OAuth authorization URL where the user should be redirected to grant permissions.
Tool to create a new contact in Reply.io. Use when adding contacts to your outreach database.
Tool to add a new step to an existing sequence. Use when you need to build or modify sequence workflows with Email, Call, Task, SMS, WhatsApp, LinkedIn, Condition, or Zapier steps.
Tool to delete a contact. Use after confirming the contact exists to remove it permanently.
Tool to delete a specific email account. Use when you need to remove an existing email account identified by its ID.
Tool to delete a schedule. Use after confirming the schedule exists to remove it permanently.
Tool to delete a sequence. Use after confirming the sequence exists to remove it permanently.
Tool to delete a user. Use after confirming the user exists to remove them permanently.
Generate ULID
Tool to retrieve a contact by ID. Use when you have a contact ID and need detailed contact information.
Tool to get contact status. Use when you need to retrieve all current statuses for a contact.
Tool to get the current authenticated user's ID. Use when you need to verify API key validity or identify the current user.
Tool to list email accounts that are currently disconnected due to authentication or connection errors. Use when you need to identify and troubleshoot problematic email accounts.
Tool to retrieve detailed information about a sequence by its ID. Use when you need to get comprehensive sequence details including settings, email accounts, and workflow steps.
Tool to retrieve all contacts enrolled in a sequence with additional details. Use when you need to see contact engagement status, current step, or completion timestamps within a sequence.
Tool to retrieve details of a specific sequence step. Use when you need to inspect step configuration including type, delays, execution mode, and type-specific settings.
Tool to list contacts. Use when verifying API access and gathering contact IDs.
Tool to list all email accounts. Use when you need to retrieve email accounts page by page.
Tool to list all contact lists. Use when you need to retrieve all available lists in your Reply.io account.
Tool to retrieve a paginated list of sequences. Use when you need to browse sequences with optional filtering by name.
Tool to retrieve all steps in a sequence. Use when you need to get the complete list of steps configured for a specific sequence.
Tool to pause a running sequence. Use when you need to temporarily stop a sequence from sending emails or executing steps.
Tool to remove a contact from a sequence. Use when you need to stop a contact from receiving further steps in a specific sequence.
Tool to bulk remove multiple contacts from a sequence at once. Use when you need to remove several contacts from a sequence efficiently in a single operation.
Tool to search contacts by email. Use when you need to find existing contact IDs for update tests.
Tool to set the status of one or more contacts. Use when you need to update contact statuses in bulk.
Tool to start a sequence. Use when you need to activate a sequence that is in New or Paused status.
Tool to update an existing contact's information. Use when you need to modify contact details.
Tool to update an existing email account with custom SMTP/IMAP settings. Use when you need to modify email account configuration such as sender name, signature, server settings, or daily limits.
Anything Reply.io exposes through its API. Common marketing automation workflows on Definable include build sequences, sync segments, roll up daily campaign performance. Personas can call any of the 33 Reply.io tools directly, then chain the result into another integration without you writing code.
Reply.io uses API_KEY on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.
Yes — every Definable plan, including Starter, includes access to all 33 Reply.io tools. You only need a separate Reply.io subscription if Reply.io itself charges per seat or per API call.
Every call from a persona to Reply.io is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.
Sign up for Definable, open the integrations page, find Reply.io, and connect via OAuth or API key. You can immediately attach Reply.io to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.
Definable exposes all 33 Reply.io actions as callable tools — including `Add Contact to Sequence`, `Archive Sequence`, `Clear Contact Status`, plus 30 more. Each tool gets a typed parameter schema so personas know exactly how to call it.
Wire it up in minutes. No coding required.