Omnisend

43 tools available

Omnisend is a marketing automation platform for ecommerce businesses, focusing on email and SMS marketing.

Connect Omnisend to Definable to build sequences, sync segments, roll up daily campaign performance. Personas call Omnisend's 43 tools directly from chat or scheduled flows. Connect it to a marketing persona to plan campaigns, score leads, and send personalised follow-ups.

Common workflows with Omnisend

Lead-magnet sequence

Form submission triggers an event
Agent picks a sequence based on lead score
Schedules and sends the first touchpoint

Daily campaign roll-up

Pull yesterday's campaign metrics
Generate a one-paragraph summary
DM the team in Slack at 9am

Segment refresh

Query the CRM for new active users
Build/refresh the segment
Push the updated audience to your sender

Omnisend actions 43

Every Omnisend action below is a callable tool any Definable persona can invoke.

Add Cart Product

Tool to add a product to a cart in Omnisend (v3 API). Use when updating cart contents or tracking abandoned carts.

Create Batch

Tool to create a new batch operation for multiple items. Use when you need to process many records asynchronously in one call, e.g., bulk contacts, products, orders, or events. Use after preparing the items list to avoid rate limits.

Create Cart

Tool to create a new shopping cart in Omnisend. Use when tracking customer cart activity for abandoned cart campaigns.

Create Category

Tool to create a new category in Omnisend. Use when organizing products into categories.

Create Order

Tool to create a new order in Omnisend v3 API. Use when recording a customer purchase or order transaction.

Create or Update Contact

Tool to create or update a contact in Omnisend. Use after collecting subscriber details.

Create Product

Tool to create a new product in the Omnisend product catalog. Use when adding products for email campaigns or syncing inventory.

Create Product Category

Tool to create a new product category in the Omnisend catalog. Use when organizing products into categories.

Delete Cart

Tool to delete a cart from Omnisend by its ID (v3 API). Use when you need to remove an abandoned or expired cart from the system.

Delete Category

Tool to remove a category from Omnisend by its ID. Use when you need to delete a category and ensure it is no longer available in your catalog.

Delete Order

Tool to delete an order from Omnisend by its ID. Use when you need to remove an order from the system.

Delete Product

Tool to remove a product from Omnisend by its ID. Use when you need to delete a product and ensure it is no longer available in your catalog.

Delete Product Category

Tool to remove a product category from Omnisend by its ID. Use when you need to delete a product category from your catalog.

Get Batches

Tool to retrieve a list of batch operations. Use after initiating a batch job to monitor its progress and results.

Get Batch Information

Tool to retrieve information about a specific batch by ID. Use after submitting a batch when you need a detailed status and counts.

Get Batch Item

Tool to retrieve a specific item within a batch by batchID and itemID. Use when you need to inspect the result of a single batch operation.

Get Batch Items

Tool to retrieve processed items of a specific batch by ID. Use when you need to inspect individual results of a batch operation after fetching batch details.

Get Brand

Tool to retrieve information about the current authenticated brand. Use when you need brand details like currency, platform, or website.

Get Cart

Tool to retrieve a specific cart by ID from Omnisend v3 API. Use when you need detailed cart information including products and customer contact details.

Get Category

Tool to retrieve details of a specific category by ID. Use when you need to fetch information about a category.

Get Contact

Tool to retrieve details of a single contact by ID. Use when you already have a contactId and need the full profile.

Get Order

Tool to retrieve details of a specific order by ID. Use when you need order information including products, addresses, and payment details.

Get Product

Tool to retrieve details of a specific product by ID from Omnisend. Use when you need full product information including variants, pricing, and stock status.

Get Product Category

Tool to retrieve a specific product category by ID. Use when you need details about a particular product category.

List Campaigns

Tool to retrieve a paginated list of campaigns with optional filtering by status and type. Use when you need to view or analyze campaign performance across multiple campaigns.

List Carts

Tool to retrieve a paginated list of carts with optional filtering. Use when you need to fetch carts by date range, contact, or segment.

List Categories

Tool to retrieve a paginated list of product categories. Use when you need category IDs for product management or catalog organization.

List Contacts

Tool to retrieve a paginated list of contacts with optional filtering. Use when you need to fetch contacts in batches and handle cursor pagination.

List Events

Tool to retrieve all custom events created in Omnisend app. Use when you need to view available event types for automation workflows or event tracking.

List Product Categories

Tool to retrieve a paginated list of product categories from the Omnisend catalog. Use when fetching category data for product organization.

List Products

Tool to retrieve a paginated list of products. Use when syncing product catalog before campaign creation.

Remove Cart Product

Tool to remove a product from a cart in Omnisend. Use when you need to delete a specific product from a cart.

Replace Cart

Tool to replace an existing cart in Omnisend using the v3 API. Use when you need to completely replace all cart data including products, pricing, and recovery URL.

Replace Cart Product

Tool to replace a product in a cart using Omnisend v3 API. Use when you need to update all details of a specific product in a cart.

Replace Category

Tool to replace a category's title by ID. Use when you need to update an entire category resource.

Replace Order

Tool to completely replace an existing order in Omnisend. Use when you need to update all order details at once, replacing the entire order record.

Replace Product

Tool to replace an existing product in the Omnisend catalog. Use when you need to completely replace all product data with new information.

Send Event

Tool to send a customer event to Omnisend. Events can trigger automations and track customer behavior. Use when you need to record customer interactions such as product views, cart actions, or custom events.

Update Cart

Tool to partially update a cart in Omnisend (v3 API). Use when you need to modify cart details such as currency, total amount, recovery URL, or products.

Update Cart Product

Tool to update a product in a cart (v3 API). Use when you need to modify product details such as quantity, price, or other attributes for an existing cart item.

Update Contact

Tool to update fields of an existing contact by ID. Use after retrieving contact ID. PATCH https://api.omnisend.com/v3/contacts/{contactId} Example: UpdateContact(contactId="..., body={firstName: 'John'})

Update Order Status

Tool to partially update an order status in Omnisend (v3 API). Use when you need to update shipping details, payment status, or fulfillment status of an existing order.

Update Product Category

Tool to update an existing product category title in Omnisend. Use when you need to modify a category's name.

Frequently asked questions

What can I automate with Omnisend on Definable?

Anything Omnisend exposes through its API. Common marketing automation workflows on Definable include build sequences, sync segments, roll up daily campaign performance. Personas can call any of the 43 Omnisend tools directly, then chain the result into another integration without you writing code.

How does Omnisend authentication work?

Omnisend uses API_KEY, OAUTH2 on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.

Is the Omnisend integration included in my Definable plan?

Yes — every Definable plan, including Starter, includes access to all 43 Omnisend tools. You only need a separate Omnisend subscription if Omnisend itself charges per seat or per API call.

Is using Omnisend through Definable secure?

Every call from a persona to Omnisend is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.

How do I get started with Omnisend on Definable?

Sign up for Definable, open the integrations page, find Omnisend, and connect via OAuth or API key. You can immediately attach Omnisend to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.

What Omnisend actions does Definable expose?

Definable exposes all 43 Omnisend actions as callable tools — including `Add Cart Product`, `Create Batch`, `Create Cart`, plus 40 more. Each tool gets a typed parameter schema so personas know exactly how to call it.

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