Msg91

8 tools available

MSG91 is a cloud communication platform offering secure and robust APIs for SMS, WhatsApp, Email, Voice, and more, enabling businesses to connect with their customers across multiple channels.

communication phone & sms

Connect Msg91 Visit Msg91 ↗

Connect Msg91 to Definable to automate repetitive tasks, sync data with the rest of your stack, trigger on real-world events. Personas call Msg91's 8 tools directly from chat or scheduled flows. You can wire it into any persona to read, write, and react when an event fires.

Common workflows with Msg91

Trigger on event

Listen for a new event
Parse and validate the payload
Take an action with the linked tool

Daily summary

Pull yesterday's activity
Summarise with the model of your choice
Send the digest via email or Slack

Cross-tool sync

Read records from one app
Transform with a persona
Write the result back via this integration

Msg91 actions 8

Every Msg91 action below is a callable tool any Definable persona can invoke.

Create User Events

Create and track user events in MSG91 Segmento for customer behavior analysis and segmentation. Use this tool to record user actions and behaviors such as logins, purchases, page views, button clicks, or any custom events. These events help build user profiles and enable targeted campaigns based on user behavior. Examples: - Track user login events for engagement analysis - Record purchase events with product details for sales tracking - Log page views and clicks for behavior analytics - Capture custom events with properties for detailed segmentation

Get Event Types

Retrieves all event types configured in MSG91 Segmento. Event types represent different user actions and behaviors that can be tracked (e.g., purchases, signups, page views). Use this action to discover what events are available for tracking user behavior in your Segmento account. No parameters required - returns all event types.

Get Failed Events

Retrieve failed user events from a MSG91 Segmento campaign. This tool fetches events that failed to process during campaign execution, helping you identify and debug issues such as validation errors, invalid recipients, or missing required data. Use this when you need to: - Investigate why certain events didn't process successfully - Get detailed failure reasons for troubleshooting - Monitor campaign health and identify patterns in failures - Retrieve failed events within a specific date range Results are paginated for large datasets. Requires a valid campaign_id from a Segmento campaign.

List Campaigns

Tool to list all campaigns in Segmento. Use when you need to retrieve campaigns with pagination support.

Resend OTP

Resend OTP to the same mobile number via text message or voice call. Use when the original OTP was not received or expired, and the user needs a new code sent to the same number.

Send OTP

Tool to send OTP (One-Time Password) to a mobile number using a pre-configured MSG91 template. Use when you need to verify user phone numbers for authentication, account registration, password reset, or transaction confirmation.

Send SMS via Flow (V5)

Send SMS messages using pre-defined templates via MSG91 Flow API v5. Use when you need to send template-based SMS with dynamic variable substitution to single or multiple recipients. Templates must be created and approved in MSG91 dashboard before use.

Verify OTP

Tool to verify an OTP (One-Time Password) sent to a mobile number. Use when you need to confirm that the OTP code entered by the user matches the one sent via Send OTP API.

Frequently asked questions

What can I automate with Msg91 on Definable?

Anything Msg91 exposes through its API. Common communication workflows on Definable include automate repetitive tasks, sync data with the rest of your stack, trigger on real-world events. Personas can call any of the 8 Msg91 tools directly, then chain the result into another integration without you writing code.

How does Msg91 authentication work?

Msg91 uses API_KEY on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.

Is the Msg91 integration included in my Definable plan?

Yes — every Definable plan, including Starter, includes access to all 8 Msg91 tools. You only need a separate Msg91 subscription if Msg91 itself charges per seat or per API call.

Is using Msg91 through Definable secure?

Every call from a persona to Msg91 is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.

How do I get started with Msg91 on Definable?

Sign up for Definable, open the integrations page, find Msg91, and connect via OAuth or API key. You can immediately attach Msg91 to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.

What Msg91 actions does Definable expose?

Definable exposes all 8 Msg91 actions as callable tools — including `Create User Events`, `Get Event Types`, `Get Failed Events`, plus 5 more. Each tool gets a typed parameter schema so personas know exactly how to call it.

Ready to automate with Msg91?

Wire it up in minutes. No coding required.

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