Fomo

9 tools available

Fomo is a social proof marketing platform that displays real-time user activity notifications on websites to build trust and increase conversions.

Connect Fomo to Definable to build sequences, sync segments, roll up daily campaign performance. Personas call Fomo's 9 tools directly from chat or scheduled flows. Connect it to a marketing persona to plan campaigns, score leads, and send personalised follow-ups.

Common workflows with Fomo

01

Lead-magnet sequence

  1. Form submission triggers an event
  2. Agent picks a sequence based on lead score
  3. Schedules and sends the first touchpoint
02

Daily campaign roll-up

  1. Pull yesterday's campaign metrics
  2. Generate a one-paragraph summary
  3. DM the team in Slack at 9am
03

Segment refresh

  1. Query the CRM for new active users
  2. Build/refresh the segment
  3. Push the updated audience to your sender

Fomo actions 9

Every Fomo action below is a callable tool any Definable persona can invoke.

Create Fomo Event

Tool to create a new social proof event in Fomo. Use when you want to display an animated notification on your website showing recent customer activity. Events are created based on notification templates (event_type_id) and can include customer details, location, and product information.

Create Fomo Template

Tool to create a Template (Event Type) in Fomo. Use when building 3rd party Fomo integrations. Templates define the message structure for notification events and can include markdown formatting, custom images, avatar support, and IP-based location mapping.

Delete Fomo Event

Tool to delete a Fomo event by ID. Permanently removes the notification event from the application. Use when you need to remove a specific event from your Fomo account.

Get Fomo Event

Tool to retrieve a single event by ID from Fomo. Use when you need to fetch details of a specific notification event using its unique identifier.

Get Fomo Statistics

Tool to fetch notification impressions, clicks, and conversion data for your Fomo application. Returns analytics statistics within a specified date range. Use when you need to analyze notification performance metrics.

List Fomo Events

Tool to retrieve all notification events from your Fomo application. Use when you need to list, query, or paginate through events. Supports pagination, sorting, and optional metadata about total event counts.

Search Event

Tool to search for a specific Fomo event by external_id or email_address. Use when you need to find a single event using a unique identifier. Returns the full event details if found.

Update Application Settings

Tool to update Fomo application settings including display configuration, notification behavior, theme, position, and UTM tracking parameters. Use when you need to modify widget appearance, timing, or tracking settings for a Fomo application.

Update Fomo Event

Tool to update an existing Fomo event. Changes key-value pairs of an event such as location, name, title, or custom fields. Use when you need to modify event properties after creation.

Frequently asked questions

What can I automate with Fomo on Definable?

Anything Fomo exposes through its API. Common marketing automation workflows on Definable include build sequences, sync segments, roll up daily campaign performance. Personas can call any of the 9 Fomo tools directly, then chain the result into another integration without you writing code.

How does Fomo authentication work?

Fomo uses API_KEY on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.

Is the Fomo integration included in my Definable plan?

Yes — every Definable plan, including Starter, includes access to all 9 Fomo tools. You only need a separate Fomo subscription if Fomo itself charges per seat or per API call.

Is using Fomo through Definable secure?

Every call from a persona to Fomo is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.

How do I get started with Fomo on Definable?

Sign up for Definable, open the integrations page, find Fomo, and connect via OAuth or API key. You can immediately attach Fomo to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.

What Fomo actions does Definable expose?

Definable exposes all 9 Fomo actions as callable tools — including `Create Fomo Event`, `Create Fomo Template`, `Delete Fomo Event`, plus 6 more. Each tool gets a typed parameter schema so personas know exactly how to call it.

Ready to automate with Fomo?

Wire it up in minutes. No coding required.

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