Lead-magnet sequence
- Form submission triggers an event
- Agent picks a sequence based on lead score
- Schedules and sends the first touchpoint
18 tools available
Dripcel is a platform for automated SMS and Email marketing, campaign compliance, and data-driven lead generation.
Connect Dripcel to Definable to build sequences, sync segments, roll up daily campaign performance. Personas call Dripcel's 18 tools directly from chat or scheduled flows. Connect it to a marketing persona to plan campaigns, score leads, and send personalised follow-ups.
Every Dripcel action below is a callable tool any Definable persona can invoke.
Tool to upload a list of new contacts to Dripcel in bulk. Only creates new contacts (does not update existing ones). Use when you need to add multiple contacts to your Dripcel account at once. Maximum 100,000 contacts per request.
Tool to delete a contact by their cell number. Use when you need to remove a contact from Dripcel after confirming the MSISDN.
Tool to delete a tag by its ID. Use when you need to remove a tag from Dripcel. Warning: This will also remove the tag from all contacts and campaigns that have it.
Retrieves the current credit balance for your Dripcel organization account. This action requires no input parameters and returns the available credit balance as a numeric value. Use this to check your account balance before performing credit-consuming operations like sending SMS messages. The balance is returned in your account's default currency (not explicitly specified in the response).
Retrieves a list of campaigns from Dripcel. Supports optional pagination (page, pageSize) and filtering by campaign status. Returns campaign details including ID, name, status, and timestamps.
Tool to retrieve a single contact by their cell number (MSISDN). Use when you need to view details of a specific contact including their name, email, tags, and other metadata.
Tool to retrieve SMS/email delivery records from Dripcel. Returns a list of message deliveries filtered by recipient phone number (cell) or send operation ID (customerId). Useful for tracking message delivery status, checking delivery history for a specific contact, or auditing a particular send operation.
Retrieves all email templates from your Dripcel account. Returns a list of templates with their IDs, names, subjects, and content. Use this action when you need to: - View all available email templates in your account - Get template IDs for use in email sending operations - Check template content before selecting one for a campaign - List templates to verify template creation or updates Note: According to API documentation, this endpoint returns all templates without documented support for pagination or filtering.
Tool to retrieve a list of all sales. Use when you need comprehensive sales data for reporting or analytics.
Tool to retrieve all tags in your Dripcel organization. Use when you need to view available tags, get tag IDs for adding to contacts, or verify tag existence before operations.
Tool to opt out a contact from multiple campaigns at once. Use when you need to remove a contact from campaign messaging. More robust than single campaign opt-out, allowing batch operations or opting out from all campaigns at once.
Check if phone numbers are allowed to receive SMS messages based on opt-out status and campaign targeting rules. Returns whether each number can be sent to, helping ensure compliance before sending messages. Costs 0.14 credits per phone number checked.
Search for SMS/message replies with flexible filtering by ID, campaign, phone number, reply type, message content, or date range. Returns matching replies with metadata. All filters are optional and can be combined for precise queries.
Add one or more tags to a contact identified by phone number. Use this tool to organize contacts by assigning tags for segmentation and targeting. Tags must exist in the system before being added - use GET /tags to retrieve valid tag IDs. Provide either tag_ids (recommended) or tag names. Set create_missing_contact=true to automatically create the contact if they don't exist in your Dripcel account. Response includes matchedCount (contacts found) and modifiedCount (contacts updated).
Search for SMS send logs with flexible filtering by ID, phone number, campaign, delivery, message content (regex), or date range. Supports MongoDB-style queries with projection and pagination. All filters are optional and can be combined.
Tool to send bulk emails to multiple recipients using a template. Use when you need to send the same email content to many contacts at once.
Tool to send a single SMS to a contact. Use when you need to deliver a targeted message immediately or schedule it for later.
Tool to upload contacts in bulk, creating new contacts or updating existing ones. Limit: 20,000 contacts per request. Use when you need to import or sync a list of contacts to Dripcel. Invalid contacts will be reported but won't block the operation.
Anything Dripcel exposes through its API. Common marketing automation workflows on Definable include build sequences, sync segments, roll up daily campaign performance. Personas can call any of the 18 Dripcel tools directly, then chain the result into another integration without you writing code.
Dripcel uses API_KEY on Definable. You connect once from the integrations page, scoped to the permissions you choose, and from then on any persona that has the integration enabled can act on your behalf. Tokens are encrypted at rest and rotated automatically.
Yes — every Definable plan, including Starter, includes access to all 18 Dripcel tools. You only need a separate Dripcel subscription if Dripcel itself charges per seat or per API call.
Every call from a persona to Dripcel is logged with the user, persona, prompt, and response. Tokens never leave Definable's secrets vault, scopes are configurable per persona, and you can revoke access at any time from the integration page.
Sign up for Definable, open the integrations page, find Dripcel, and connect via OAuth or API key. You can immediately attach Dripcel to any persona and start running workflows. The free Starter plan includes 5,000 credits/month.
Definable exposes all 18 Dripcel actions as callable tools — including `Create Contacts in Bulk`, `Delete Contact`, `Delete Tag`, plus 15 more. Each tool gets a typed parameter schema so personas know exactly how to call it.
Wire it up in minutes. No coding required.