# Simla.com AI integration on Definable

> Simla.com is an omnichannel CRM platform with AI for automating communications, measuring team performance, managing customer data, and integrating delivery services and order management.

## What this connects

Simla.com is an omnichannel CRM platform with AI for automating communications, measuring team performance, managing customer data, and integrating delivery services and order management.

Vendor: https://simla.com

## Tools available

**141** tools available. First 12:

- `SIMLA_COM_ADD_CUSTOMER_INTERACTION_FAVORITE` — Add Customer Interaction Favorite — Tool to add a product offer to a customer's list of favorites. Use when you need to save a specific product to a customer's favorites on a particular site.
- `SIMLA_COM_COMBINE_CUSTOMERS` — Combine Customers — Tool to combine multiple customers into one. The specified customers will be merged into the result customer and then deleted. Use when you need to consolidate multiple customer records. Note: This operation is performed asynchronously - use /api/v5/customers/history to track the result.
- `SIMLA_COM_COMBINE_CUSTOMERS_CORPORATE` — Combine Corporate Customers — Tool to combine multiple corporate customers into one. The specified customers will be merged into the result customer and then deleted. Use when you need to consolidate multiple corporate customer records. Note: This operation is performed asynchronously - use /api/v5/customers-corporate/history to track the result.
- `SIMLA_COM_COMBINE_ORDERS` — Combine Orders — Tool to combine two orders into one. The source order will be merged into the result order using the specified technique. Use when you need to consolidate order data from one order into another.
- `SIMLA_COM_CREATE_COST` — Create Cost — Create a new cost record in Simla CRM. Use this to track business expenses with period dates, amounts, and cost categories. Required fields: dateFrom (start date), dateTo (end date), summ (amount), and costItem (category code). The cost amount must be positive and costItem must match an existing cost item in the system. Optionally associate the cost with specific stores or users.
- `SIMLA_COM_CREATE_CUSTOMER` — Create Customer — Creates a new customer in Simla.com. All customer fields are optional - provide at least one field (e.g., firstName, email, or phone) to create a customer. Returns the customer ID upon successful creation.
- `SIMLA_COM_CREATE_CUSTOMER_CORPORATE` — Create Corporate Customer — Creates a new corporate customer in Simla.com. Use when you need to add a new business or organization as a customer. At least one field (typically nickName or externalId) should be provided. Returns the corporate customer ID upon successful creation.
- `SIMLA_COM_CREATE_CUSTOMER_INTERACTION_CART_SET` — Create Customer Interaction Cart Set — Tool to create or overwrite shopping cart data for a customer. Use when you need to set cart contents for customer interaction tracking. This overwrites any existing cart data for the specified customer.
- `SIMLA_COM_CREATE_CUSTOMERS_CORPORATE_ADDRESSES` — Create Corporate Customer Address — Creates a new address for a corporate customer in Simla.com. Use when adding a delivery or billing address to an existing corporate customer account. The address can be specified as simple text or with detailed components (street, city, region, etc.).
- `SIMLA_COM_CREATE_CUSTOMERS_CORPORATE_COMPANIES` — Create Corporate Customer Company — Tool to create a company for a corporate customer in Simla.com. Use when you need to add a new company to an existing corporate customer record. Returns the newly created company ID on success.
- `SIMLA_COM_CREATE_CUSTOMERS_CORPORATE_CONTACTS` — Create Corporate Customer Contact — Tool to create a link between a corporate customer and a contact person. Use when you need to associate an existing customer as a contact for a corporate customer entity.
- `SIMLA_COM_CREATE_CUSTOMERS_CORPORATE_NOTES` — Create Corporate Customer Note — Tool to create a note for a corporate customer. Use when you need to add notes or comments to corporate customer records. Requires either customer ID or external ID to identify the corporate customer.

## Auth

Auth schemes: `API_KEY`.

## How agents use Simla.com

Inside a Definable workflow, Simla.com is one of the tools the **Distributor specialist** can call. Example coordination patterns:

- **Researcher → Simla.com** — the Researcher (GPT-5.5) pulls context from Simla.com (records, threads, documents), synthesises findings, and briefs the rest of the team.
- **Writer → Distributor → Simla.com** — the Writer (Claude Opus 4.7) drafts copy in brand voice, the Verifier passes it, then the Distributor writes the result into Simla.com (create record, post message, draft email).
- **Designer / Engineer → Distributor → Simla.com** — the Designer ships an asset or the Engineer ships a code change, the Distributor delivers it via Simla.com (attach file, open PR comment, post status).

The Verifier checks every Simla.com call. On rate limit, schema drift, or auth refresh it self-heals and retries — the workflow completes without manual intervention.

## Categories

- crm — https://definable.ai/apps/category/crm/

## Related

- HTML page: https://definable.ai/apps/simla_com/
- Same category (crm): https://definable.ai/apps/category/crm/
- All integrations: https://definable.ai/apps/
- Workflow (multi-agent loop): https://definable.ai/workflow/
- Apps llms.txt index: https://definable.ai/llms-apps.txt