# Segmetrics AI integration on Definable

> SegMetrics is a marketing analytics platform that provides detailed insights into customer journeys, helping businesses optimize their marketing strategies.

## What this connects

SegMetrics is a marketing analytics platform that provides detailed insights into customer journeys, helping businesses optimize their marketing strategies.

Vendor: https://segmetrics.io/

## Tools available

**3** tools available. First 3:

- `SEGMETRICS_CREATE_PRODUCT` — Create Product — Tool to create a new product in SegMetrics. Use after confirming product details.
- `SEGMETRICS_DELETE_CONTACT` — Delete Contact — Tool to permanently delete a specific contact by ID or email from SegMetrics. Use after confirming the contact exists. This action is irreversible. Note: Associated invoices and purchases remain in the system.
- `SEGMETRICS_V1_ADD_OR_UPDATE_CONTACT` — Add or Update Contact — Tool to add or update a contact in SegMetrics. Use when you need to upsert the contact record during data import.

## Auth

Auth schemes: `API_KEY`.

## How agents use Segmetrics

Inside a Definable workflow, Segmetrics is one of the tools the **Distributor specialist** can call. Example coordination patterns:

- **Researcher → Segmetrics** — the Researcher (GPT-5.5) pulls context from Segmetrics (records, threads, documents), synthesises findings, and briefs the rest of the team.
- **Writer → Distributor → Segmetrics** — the Writer (Claude Opus 4.7) drafts copy in brand voice, the Verifier passes it, then the Distributor writes the result into Segmetrics (create record, post message, draft email).
- **Designer / Engineer → Distributor → Segmetrics** — the Designer ships an asset or the Engineer ships a code change, the Distributor delivers it via Segmetrics (attach file, open PR comment, post status).

The Verifier checks every Segmetrics call. On rate limit, schema drift, or auth refresh it self-heals and retries — the workflow completes without manual intervention.

## Categories

- analytics — https://definable.ai/apps/category/analytics/
- marketing automation — https://definable.ai/apps/category/marketing-automation/

## Related

- HTML page: https://definable.ai/apps/segmetrics/
- Same category (analytics): https://definable.ai/apps/category/analytics/
- All integrations: https://definable.ai/apps/
- Workflow (multi-agent loop): https://definable.ai/workflow/
- Apps llms.txt index: https://definable.ai/llms-apps.txt