# Postalytics AI integration on Definable

> Direct Mail Automation software in the cloud with deep integration to CRM and workflows, making direct mail look, act and feel like a digital marketing channel

## What this connects

Direct Mail Automation software in the cloud with deep integration to CRM and workflows, making direct mail look, act and feel like a digital marketing channel

Vendor: https://www.postalytics.com/

## Tools available

**24** tools available. First 12:

- `POSTALYTICS_ADD_ACCOUNT` — Add Account — Tool to create a new sub-account in the Postalytics system. Use when you need to create a new account with a unique ID associated with the requester's user ID as parent. The response includes the API key and user ID for the new account, which should be stored for future API calls.
- `POSTALYTICS_ADD_CONTACT` — Add Contact — Tool to add a contact to a specified contact list with their information. Use when you need to create a new contact or update an existing one on a contact list.
- `POSTALYTICS_CREATE_NEW_CAMPAIGN` — Create New Campaign — Tool to create a new direct mail campaign in Postalytics. Use when you need to start a new campaign with specified sender details and template. Important: A template must be created and proofed before creating the campaign.
- `POSTALYTICS_CREATE_SUPPRESSION_LIST` — Create Suppression List — Tool to create a new suppression list that can be used in campaigns to suppress contacts from being sent mail. Use when you need to create an empty suppression list. Note that contacts must be added separately using the SuppressionListContact API after the list is created.
- `POSTALYTICS_CREATE_SUPPRESSION_LIST_CONTACT` — Create Suppression List Contact — Tool to create a new suppression contact on a specified suppression list. Use when you need to add a contact to a suppression list to prevent them from receiving mailings.
- `POSTALYTICS_CREATE_TEMPLATE` — Create Template — Tool to create a new template with full HTML for postcard or letter. Use when you need to create a template by providing complete HTML markup or image URLs for front/back. The template can be used for various mail types including postcards, letters, and bifolds.
- `POSTALYTICS_CREATE_WEBHOOK` — Create Webhook — Tool to create a new webhook to receive campaign event notifications from Postalytics. Use when you need to set up a webhook endpoint that will be notified about campaign events like sent, delivered, opened, or clicked.
- `POSTALYTICS_DELETE_ACCOUNT` — Delete Account — Tool to delete a Postalytics account and all associated campaigns, templates, and lists. Use when you need to permanently remove a sub account or sub user account. Cannot delete parent accounts.
- `POSTALYTICS_DELETE_CAMPAIGN` — Delete Campaign — Tool to delete a campaign from the system. Use when you need to remove a campaign that is no longer needed.
- `POSTALYTICS_DELETE_SUPPRESSION_LIST` — Delete Suppression List — Tool to delete a specified suppression list. Use when you need to remove a suppression list that is no longer needed.
- `POSTALYTICS_DELETE_SUPPRESSION_LIST_CONTACT` — Delete Suppression List Contact — Tool to delete a specific contact from a suppression list. Use when you need to remove a contact from a suppression list in Postalytics.
- `POSTALYTICS_GET_ALL_CONTACT_LISTS` — Get All Contact Lists — Tool to retrieve all contact lists for an account. Use when you need to get a complete list of contact lists including their IDs, names, item counts, and creation dates.

## Auth

Auth schemes: `API_KEY`.

## How agents use Postalytics

Inside a Definable workflow, Postalytics is one of the tools the **Distributor specialist** can call. Example coordination patterns:

- **Researcher → Postalytics** — the Researcher (GPT-5.5) pulls context from Postalytics (records, threads, documents), synthesises findings, and briefs the rest of the team.
- **Writer → Distributor → Postalytics** — the Writer (Claude Opus 4.7) drafts copy in brand voice, the Verifier passes it, then the Distributor writes the result into Postalytics (create record, post message, draft email).
- **Designer / Engineer → Distributor → Postalytics** — the Designer ships an asset or the Engineer ships a code change, the Distributor delivers it via Postalytics (attach file, open PR comment, post status).

The Verifier checks every Postalytics call. On rate limit, schema drift, or auth refresh it self-heals and retries — the workflow completes without manual intervention.

## Categories

- marketing automation — https://definable.ai/apps/category/marketing-automation/
- drip emails — https://definable.ai/apps/category/drip-emails/

## Related

- HTML page: https://definable.ai/apps/postalytics/
- Same category (marketing automation): https://definable.ai/apps/category/marketing-automation/
- All integrations: https://definable.ai/apps/
- Workflow (multi-agent loop): https://definable.ai/workflow/
- Apps llms.txt index: https://definable.ai/llms-apps.txt