# HubSpot AI integration on Definable

> HubSpot is an inbound marketing, sales, and customer service platform integrating CRM, email automation, and analytics to facilitate lead nurturing and seamless customer experiences

## What this connects

HubSpot is an inbound marketing, sales, and customer service platform integrating CRM, email automation, and analytics to facilitate lead nurturing and seamless customer experiences

Vendor: https://www.hubspot.com/

## Tools available

**232** tools available. First 12:

- `HUBSPOT_ADD_ASSET_ASSOCIATION` — Add asset association — Associates an existing asset ('FORM', 'OBJECT_LIST', or 'EXTERNAL_WEB_URL') with a specified HubSpot marketing campaign.
- `HUBSPOT_ADD_TOKEN_TO_EVENT_TEMPLATE` — Add token to event template — Adds a new custom data token to an existing event template for a specified HubSpot application, optionally populating a CRM object property if objectPropertyName is provided.
- `HUBSPOT_ARCHIVE_BATCH_OF_FEEDBACK_SUBMISSIONS` — Archive batch of feedback submissions by id — Asynchronously archives a batch of HubSpot feedback submissions using their unique IDs, which must correspond to valid and existing submissions; the operation is queued, and submissions are moved from active views without being deleted.
- `HUBSPOT_ARCHIVE_BATCH_OF_LINE_ITEMS` — Archive batch of line items by id — Archives a batch of existing line items by their unique IDs in HubSpot CRM; this operation is irreversible via the API.
- `HUBSPOT_ARCHIVE_BATCH_OF_OBJECTS` — Archive batch of objects by id — Archives a batch of existing, non-archived CRM objects of a specified `objectType` by their IDs, effectively hiding them from active use.
- `HUBSPOT_ARCHIVE_BATCH_OF_PROPERTIES` — Archive batch of properties — Archives a batch of properties by their internal names for a specified HubSpot CRM object type; this operation is idempotent and safe to retry.
- `HUBSPOT_ARCHIVE_BATCH_OF_QUOTES` — Archive a batch of quotes by id — Archives a batch of existing quotes by their IDs, removing them from active views while keeping them accessible in your HubSpot account for viewing, downloading, cloning, or deletion; note that archived quotes cannot be restored to active status.
- `HUBSPOT_ARCHIVE_COMPANIES` — Archive companies — Archives multiple HubSpot companies by their IDs.
- `HUBSPOT_ARCHIVE_COMPANY` — Archive company — Archives an existing company in HubSpot CRM by its `companyId`, moving it to a recycling bin from which it can be restored, rather than permanently deleting it.
- `HUBSPOT_ARCHIVE_CONTACT` — Archive contact — Archives a HubSpot contact by its ID.
- `HUBSPOT_ARCHIVE_CONTACTS` — Archive contacts — Archives multiple HubSpot contacts by their IDs.
- `HUBSPOT_ARCHIVE_CRM_OBJECT_BY_ID` — Archive a CRM object by ID — Archives a specific HubSpot CRM object by its type and ID, moving it to the recycling bin; this action is irreversible via the API but objects can often be restored via the HubSpot UI.

## Auth

Auth schemes: `OAUTH2`, `API_KEY`. Managed by Definable: `OAUTH2` — no client credentials required from the user.

## How agents use HubSpot

Inside a Definable workflow, HubSpot is one of the tools the **Distributor specialist** can call. Example coordination patterns:

- **Researcher → HubSpot** — the Researcher (GPT-5.5) pulls context from HubSpot (records, threads, documents), synthesises findings, and briefs the rest of the team.
- **Writer → Distributor → HubSpot** — the Writer (Claude Opus 4.7) drafts copy in brand voice, the Verifier passes it, then the Distributor writes the result into HubSpot (create record, post message, draft email).
- **Designer / Engineer → Distributor → HubSpot** — the Designer ships an asset or the Engineer ships a code change, the Distributor delivers it via HubSpot (attach file, open PR comment, post status).

The Verifier checks every HubSpot call. On rate limit, schema drift, or auth refresh it self-heals and retries — the workflow completes without manual intervention.

## Categories

- crm — https://definable.ai/apps/category/crm/
- marketing automation — https://definable.ai/apps/category/marketing-automation/

## Related

- HTML page: https://definable.ai/apps/hubspot/
- Same category (crm): https://definable.ai/apps/category/crm/
- All integrations: https://definable.ai/apps/
- Workflow (multi-agent loop): https://definable.ai/workflow/
- Apps llms.txt index: https://definable.ai/llms-apps.txt