# Google Analytics AI integration on Definable

> Google Analytics tracks and reports website traffic, user behavior, and conversion data, enabling marketers to optimize online performance and customer journeys

## What this connects

Google Analytics tracks and reports website traffic, user behavior, and conversion data, enabling marketers to optimize online performance and customer journeys

Vendor: https://analytics.google.com

## Tools available

**67** tools available. First 12:

- `GOOGLE_ANALYTICS_ARCHIVE_CUSTOM_DIMENSION` — Archive Custom Dimension — Tool to archive a CustomDimension on a property. Use when you need to remove a custom dimension from active use without permanently deleting it. Archived dimensions cannot be used in new reports.
- `GOOGLE_ANALYTICS_BATCH_RUN_PIVOT_REPORTS` — Batch Run Pivot Reports — Tool to return multiple pivot reports in a batch for a GA4 property. Use when you need to fetch multiple pivot table reports with multi-dimensional analysis in a single request.
- `GOOGLE_ANALYTICS_BATCH_RUN_REPORTS` — Batch Run Reports — Tool to return multiple analytics data reports in a batch. Use when you need to fetch multiple reports for one GA4 property in a single request.
- `GOOGLE_ANALYTICS_CHECK_COMPATIBILITY` — Check Compatibility — Tool to list dimensions and metrics compatible with a GA4 report request. Use when you need to validate compatibility of chosen dimensions or metrics before running a report.
- `GOOGLE_ANALYTICS_CREATE_AUDIENCE_EXPORT` — Create Audience Export — Tool to create an audience export for Google Analytics. Use when you need to export a snapshot of users in an audience at a specific point in time. This initiates a long-running asynchronous request that returns an operation resource name immediately. The export begins in CREATING state with rowCount=0; the operation must complete before export data is accessible for querying.
- `GOOGLE_ANALYTICS_CREATE_AUDIENCE_LIST` — Create Audience List — Tool to create an audience list for later retrieval by initiating a long-running asynchronous request. Use when you need to create a snapshot of users currently in an audience. The method returns quickly with an Operation resource while processing occurs in the background.
- `GOOGLE_ANALYTICS_CREATE_CUSTOM_DIMENSION` — Create Custom Dimension — Tool to create a CustomDimension for a Google Analytics property. Use when you need to add a new custom dimension to track specific user properties, event parameters, or eCommerce item parameters.
- `GOOGLE_ANALYTICS_CREATE_CUSTOM_METRIC` — Create Custom Metric — Tool to create a custom metric in Google Analytics. Use when you need to define a new custom metric for tracking specific event parameters.
- `GOOGLE_ANALYTICS_CREATE_EXPANDED_DATA_SET` — Create Expanded Data Set — Tool to create an expanded data set for a property. Use when you need to combine specific dimensions and metrics into a custom dataset after property creation.
- `GOOGLE_ANALYTICS_CREATE_RECURRING_AUDIENCE_LIST` — Create Recurring Audience List — Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data. Use when you need to automate audience list creation and reduce quota token consumption.
- `GOOGLE_ANALYTICS_CREATE_REPORT_TASK` — Create Report Task — Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports. Use when you need to generate large or complex reports that process asynchronously.
- `GOOGLE_ANALYTICS_CREATE_ROLLUP_PROPERTY` — Create Rollup Property — Tool to create a roll-up property. Use when consolidating multiple GA4 properties into one aggregated view.

## Auth

Auth schemes: `OAUTH2`. Managed by Definable: `OAUTH2` — no client credentials required from the user.

## How agents use Google Analytics

Inside a Definable workflow, Google Analytics is one of the tools the **Distributor specialist** can call. Example coordination patterns:

- **Researcher → Google Analytics** — the Researcher (GPT-5.5) pulls context from Google Analytics (records, threads, documents), synthesises findings, and briefs the rest of the team.
- **Writer → Distributor → Google Analytics** — the Writer (Claude Opus 4.7) drafts copy in brand voice, the Verifier passes it, then the Distributor writes the result into Google Analytics (create record, post message, draft email).
- **Designer / Engineer → Distributor → Google Analytics** — the Designer ships an asset or the Engineer ships a code change, the Distributor delivers it via Google Analytics (attach file, open PR comment, post status).

The Verifier checks every Google Analytics call. On rate limit, schema drift, or auth refresh it self-heals and retries — the workflow completes without manual intervention.

## Categories

- analytics — https://definable.ai/apps/category/analytics/

## Related

- HTML page: https://definable.ai/apps/google_analytics/
- Same category (analytics): https://definable.ai/apps/category/analytics/
- All integrations: https://definable.ai/apps/
- Workflow (multi-agent loop): https://definable.ai/workflow/
- Apps llms.txt index: https://definable.ai/llms-apps.txt